20 Mistakes to Avoid on Social Media Marketing

Social media has got the whole world online now, used by many companies to pitch their products and brands to the audience, it is an amazing tool to help the business grow online. Social media marketing makes marketing easy and quick and has an enormous potential to build your brand community, grow your customer base, and skyrocket ROI. But if not practiced properly can hamper your business growth.

Some businesses say social media does work, it doesn’t work because you don’t practice it right. Here is a list of some common mistakes that may happen during social media marketing:

  1. Not having brand identity: Social media is an oversaturated platform. Millions of brands have registered on social media and have their own identity. So firstly your brand needs to stand out to get noticed. The identity of the brand will allow the customers to make a connection with the company, building trust and loyalty.
  2. No marketing strategy: Strategizing will make the marketing process less complicated. It works as a foundation for all the other things. The strategy does not mean the count of posts or followers rather it describes the type of posts, URLs, shares, retweets, hashtags, events, action plan, and goal. In short, it defines your social media brand tone of voice.
  3. Not tracking your results: Tracking results makes it easy to count the progress of the business. You understand if your marketing strategy is performing well or there is a need to fix something. It also gives you a count of gained customers through ads, URLs, posts, etc. It is a powerful way to track and learn from your social media campaigns. 
  4. Thinking each social network is the same: One of the biggest mistakes brands make is copying the same content in the same formats to all the social platforms. Every social media platform has different strength which varies according to the features, marketing tools, demographics, and behaviors, of the platforms. Also, the audience behavior differs from one platform to another. So make it clear, copying the same format and content won’t make any change.
  5. Avoiding, deleting, counter-attacking negative comments: Negative feedback can make a positive change if taken in the right way. They can improve the service and help build trust between you and the audience. Many brands make this mistake; whenever a negative comment pops they come up with a lame excuse when addressing it on social media or simply make an apology. Customers expect the brand to take the comments seriously, they don’t want an apology they want a better service next time.
  6. Setting unachievable KPIs: KPIs are Key Performance Indicators, they are business goals that you set in your mind and then break down into tasks. Setting unachievable KPIs will always shake your confidence level and you will fall short of your goals. Let’s be realistic and set smaller and achievable goals. Go step by step and also have to measure the right KPIs.
  7. Not knowing the target market: Facebook, Instagram, and Twitter have a huge audience base, but just numbers don’t matter if you are taking your business to where your target market doesn’t exist. Many businesses go where the maximum crowd is rather than concentrating the efforts where they are bound to get the most results. Proper research will help you find your target audience.
  8. Not using images to grab attention: A picture is worth a thousand words they say, images play an important role in the success of your marketing campaign. There are high chances of an engaging image to grab the audience’s attention which will possible lead them to your page or website.
  9. Creating too many accounts: When it comes to social media marketing it is better to keep the social media accounts minimum. Too many accounts make handling social media more difficult and complicated. Ever-changing algorithms will make this even more time-consuming. Better focus on quality than quantity.
  10. Not making use of post insights/ analytics: Every social media channel provides you insight into your page performance. This helps you measure the performance of each post and how the people interacted with it. The information will help you build a marketing plan and understand what works and what doesn’t. This will eventually improve your next marketing campaign.
  11. Using too many hashtags: Hashtags relevant to your business will help the people notice your page, but be careful too many hashtags will overcrowd your post and the post will easily get ignored by the audience. But a carefully worded hashtag could bring the right people to your page.
  12. Ignoring your audience: The comment section is a virtual door to your online business. They may not purchase right away, but courtesy demands that you respond to them. Setting up automated responses is tempting. Try not to as it takes away the human element of your brand making you seem robotic and impersonal (unless you’re an AI tech company showing off your latest chatbox).
  13. Making it all about you: Here’s what a lot of businesses do, their social media is flooding with their news, their events, their products, their projects, etc. Here is the truth: nobody cares. You need to speak the language of the audience and understand what they expect and want. The content should be of high quality and interesting. Your social media should be about them, for them.
  14. Relying too much on automation: Too many businesses rely on automated social media accounts and posts. But that is not what social media is all about. People use social media because they want to interact with others. If people can tell that your posts are automated, or if they feel the exchange is impersonal, they will distance themselves to your brand. Your social media should have a personal touch.
  15. Inconsistency: Consistency keeps the business going, it’s not just the posts you put but the way you communicate your brand essence across each platform. Every social media platform connects you to potential customers and consistent posts and interactions keep the audience connected to your brand. Inconsistency will disconnect the audience and you may lose your customer base.
  16. Neglecting paid social media advertising: A great content needs to reach a maximum number of people. People need to see what you are doing; content isn’t just going to sell itself. Hashtags open the gate to your page, but paid advertising will blow those gates wide open.
  17. Not having a social media team: Social media marketing is incomplete without good writers, graphic designers, photographers, digital marketers they’re the digital fish who can swim along and around the oceans of social media. A team will make the marketing process easy and quick.
  18. Overposting: Whoa, 50 posts per day? Is this you? Unless you’re a news and gossip brand. The average attention each social media post gets is 8 seconds. Overposting can be irritating in some cases. Stick to quality than quantity. Ensure that each post is relevant, properly scripted, and more importantly engaging.
  19. Slow response time: Slow responses hammer the process of conversation. We live in the jet age, barriers of time and distance should not ruin the customer relation. You need to keep it up with the client or a potential client, your response time is critical to making a conversion.
  20. Not having a social media policy: Not having a proper social media policy can often result in unexpected public embarrassments. Regardless of who manages your social media accounts, you should adopt a policy outlining what is and is not acceptable. Make sure that all your employees know the policy and adhere to it.

Digital Marketing: Is It For Me?

Digital marketing is just another buzzword used for online marketing. So what is digital marketing? Digital marketing is the marketing and promotion of brands through digital, and particularly online, channels. Regardless of the various platforms available, the goals of digital marketing remain the same. They include engaging audiences, driving traffic, and converting visitors into customers through digital tools and channels.

Digital advertising has become a key component of the modern-day and should be a part of your business strategy. Proper implementation of digital advertisements will successfully grow your online presence and ultimately promote more conversions and sales. Take efforts to make use of creative elements, give your brand recognition. Don’t forget the visual impact does count. Each online platform provides you with a different value. So plan your budget understand the customer interest and invest in the right platform. Understand the audience and know their needs, performing a keyword search will be helpful in this case. Start a blog; respond to the feedbacks and queries. Tighten up your SEO, which will create more traffic and ultimately increase the customer base expanding the business.

Digital marketing opens the gateway to the global market; the technological revolution has changed the dimension of marketing and has made it easy, cost-effective, and quick, both for business and customers. It provides a large customer base and expands the business beyond boundaries. It also enhances flexibility and customer interactivity in business. Digital tools and features like customer feedback, ratings allow more customer engagement.

Digital marketing is a fascinating new technology and grows progressively through digital mediums. Whether you are stuck at a traditional 6-hour job or a freelancer, digital marketing is for everyone fascinated with new technologies, tools, channels, and approaches. A crucial problem solver and good communicator can be a prospective digital marketer. One must be occupied with creating, communicating, synthesizing, organizing, and digesting information. Digital marketing is open for everyone and if you are in love with digital marketing, it is a surefire sign that you’ve chosen the right path. 

Digital Marketing: A Key to Successful Business Today!

Digital marketing is a type of online marketing that includes, SEO, PPC, email marketing, content marketing and social media marketing. Digital marketing enlarges the market by utilizing internet and online based digital technologies, to promote products and services. This boosts the business and covers a wider range of consumers who are already searching for products/services in your industry. 

Digital marketing has not only helped the large businesses but also the small businesses, as it can attract highly targeted traffic by creating a custom audience. Also Retargeting is one of the reasons why digital marketing is so successful. Retargeting makes it easily to target a customer who interacts with your advertisement on Google, Facebook, Instagram or any other channel; you can track their every move and use this data to retarget them in the future.

Considering another advantage of digital marketing it is cost effective than compared to traditional marketing. Advertising on digital platforms is cheap and also reaches maximum people. This proves double beneficial to any business. Also digital marketing makes it easy to monitor results, and quick adjustments can be done if the ads are underperforming.

Digital marketing has various advantages when compared to traditional marketing. It is beneficial in both ways.  Even though much of our world is digital, you can still use traditional media. But supplementing it with online marketing will allow your business to rise above the rest.

Digital Marketing: A Key to Successful Business Today!

Digital marketing is a type of online marketing that includes, SEO, PPC, email marketing, content marketing, and social media marketing. Digital marketing enlarges the market by utilizing internet and online-based digital technologies, to promote products and services. This boosts the business and covers a wider range of consumers who are already searching for products/services in your industry. 

Digital marketing has not only helped the large businesses but also small businesses, as it can attract highly targeted traffic by creating a custom audience. Also Retargeting is one of the reasons why digital marketing is so successful. Retargeting makes it easy to target a customer who interacts with your advertisement on Google, Facebook, Instagram, or any other channel; you can track their every move and use this data to retarget them in the future.

Considering another advantage of digital marketing it is cost-effective than compared to traditional marketing. Advertising on digital platforms is cheap and also reaches maximum people. This proves double beneficial to any business. Also digital marketing makes it easy to monitor results, and quick adjustments can be done if the ads are underperforming.

Digital marketing has various advantages when compared to traditional marketing. It is beneficial in both ways.  Even though much of our world is digital, you can still use traditional media. But supplementing it with online marketing will allow your business to rise above the rest.